Thursday, June 4, 2009

Disturbing news about KRXQ 98.5 FM Sacramento

First off, trigger warning. That said. A California radio station is offering physical violence and verbal abuse as a "cure" for transgendered children. Yeah! That's right! If your little boy wants to wear heels, beat him with a pair until the urge passes. If your little girl isn't feminine enough, berating her about it every day will fix that right quick.

No, I'm not kidding. Evidently it's okay to enable child abusers on air (as if they needed MORE enablers). Details in the article and comment thread here.

Here are the emails for their sponsors. Just send something to all of them to let them know what KRXQ is using their money to say about them.

heidi.barker@us.mcd.com, christi.woodworth@sonicdrivein.com, rmckenney@barkleyus.com, corpcsf@wellsfargo.com, info@lasikworld.com, procity@procitymortgage.com

I left a nasty review on their Yelp page, but I don't think that'll do as much good as contacting their sponsors will. Their sponsors may not have the power to stop KRXQ from endorsing violence against children, but they sure as hell don't need to be paying money for it.

Please send an email. KRXQ is saying terrible things, but people are starting to get angry at the ones who're effectively signing their paychecks. Maybe the sponsors need to be made aware of that, eh?

As another note. Snapple has already emailed me back to let me know that they're pulling their ads on this station. Greg Artkop assures me that they found the segment offensive as well. If you have the time, please also send them an email thanking and supporting them for their decision.

tina.barry@dpsg.com, greg.artkop@dpsg.com

It's not an easy choice to give up an advertising venue, but Snapple is doing it because they know what we're talking about. They deserve some assurance that this speaks far more loudly and positively to their customer base than any ad on KRXQ.

-Ashley

(h/t rm)

Edit: SONIC informs me they've withdrawn their advertising, and I hear Chipotle has done the same. This is working, guys. Keep it up.

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